9 Steps to writing first blog post


  1. Choose a topic
  2. Target a low-volume keyword
  3. Search the terms
  4. Find questions and terms related to that topic
  5. Come up with a working title.
  6. Create an outline
  7. Write an intro
  8. Build out each section of your outline
  9. Publish and promote your post


After setting up your blog, your content is the most important thing now. Of course, blog design and layout are functionally necessary, but don't forget the content that will engage your readers and keep them coming. So, how do you write your first blog content? Let's take a look at this process.


1. Choose a topic

Before you start writing, choose a topic for your blog post. Topics can be very general to start with. For example, if you are a company that sells B2B marketing services, your post might be about B2B marketing methods. The best way to choose a topic is with passion and knowledge.


2. Target low-volume keyword

Find and optimize keywords with low search volume on Google. This topic has less competition, making it easier for new blog posts to rank up. You can have a traditional brainstorming session or conduct keyword research to select a topic. I recommend the latter because it gives you an idea of how many people are looking for that topic.

Now we call it "keyword research". It needs not only for marketers but also for new bloggers. And it's really easy to do. When you run a term through the tool, a list of related keywords appears. Scan the list and choose a list with a low search volume. And look at related keywords. Look for low-volume searches. do it again.


3. Search the terms

To understand your audience's search intent, you need to search for search terms. If you already found the topic, now you need to make sure that the audience's search intent is met by the blog post.

If you are looking for “SNS Marketing for B2B”, you will be looking for tutorials, articles, and companies that can provide consultation on overall marketing. If they're looking for the first three then you're good. You can cover it in a blog post. However, a product is different and a blog post won’t rank.


4. Find questions and terms related to the topic.

There are unique topics that so far have only been addressed by a small number of people. It's time to show off a related or adjacent topic. You can use Answer Public and Google to investigate the tools mentioned above in step one.


5. Think of the main title.

You can come up with a few different titles. In other words, it repeats approaching the subject to help you focus on the text. The main title is specific and guides the post to get you started. The title may not be the final title, but it still provides enough information so you can focus your blog post on something more specific than the general and overwhelming topic.


6. Create an outline.

Sometimes a blog post can give the reader too much information. The trick is to organize the information so that the reader is not intimidated by the length or volume of the content. This organization can take many most appropriate forms. But it must be organized. All you need to do to complete this step is to outline your post. Before you start writing, you know the points you want to cover in the best order. And to make things easier, you can use free blog post templates.


7. Write an introduction.

To write an introduction, you first get the reader's attention. If you lose the reader in the first few paragraphs, you have to modify your introduction. Explain the purpose of your post and how you will address any issues your readers may encounter. This will give your readers a reason to keep reading and show you how your post can help improve your work or life.


8. Complete each section of the outline.

The next step is to write the content. Now that your outline or template is ready, you are ready to fill in the blanks. Use the outline as a guide and expand on any points as needed. Build on what you already know and, if necessary, do further research to gather more information, examples, and data to support your point while providing appropriate attribution when integrating external sources. When that happens, always look for accurate and compelling data to use in your posts.


9. Publish and promote your first post.

As a new blogger, you probably don't have social media followers yet. Thankfully, you don't need a lot of followers before devising a promotional strategy. A promotion strategy is a master plan for how to create, publish, and engage with social media content. It helps you share your business or, in this case, content by leveraging social and digital technologies.


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