Plant content now. Harvest fruits later.
Invest in content marketing for long-term organic traffics.
Are you pouring money down the river?
You are wasting your resources if you use outdated marketing tactics. The internet is full of marketers pushing out irrelevant information to customers. Ads are unpleasant. Nobody likes being sold to.
Grow your content assets
While one-off ads can instantly promote your product or posts, the results are momentary. On the other hand, content lasts and becomes your permanent asset that continues to drive organic traffics for years to come.
Make content relevant, valuable, and consistent
Know your target audience and create high-quality, helpful content on a regular basis. Frequent publishing establishes credibility and keeps the audience engaged with your brand, not your competitors.
Tactics we deploy
- Content & SEO audit
- Goal and metrics identification
- Ideal customer profile
- Competitive analysis
- Keyword and Topic research
- Content framework
- Content calendar
- Content distribution plan
- SEO checklist
- Content creation
- Content optimization
- Content localization
- Content distribution
- Social media marketing
- Blog marketing
- Performance tracking
Content marketing is the marketing approach focused on creating and distributing valuable, relevant, and consistent content across various channels to attract and retain a target audience — and, ultimately, to drive profitable customer action.
Both B2C and B2B businesses can benefit from content marketing. We deploy different strategies depending on different characteristics of B2C and B2B brands, such as audience and their buying journey.
Content marketing can help your business achieve your marketing goals including:
- Increase site traffic
- Increase brand awareness
- Develop online reputation and trust
- Build audience and loyalty
- Generate leads
- Boost audience engagement
- Improve SEO
Content marketing is more than blog posts and videos. It also includes infographics, e-books, podcasts, webinars, newsletters, social posts, case studies, quizzes and tools, and pretty much any form of media. Depending on the characteristic of your business and target audience, we will identify the most appropriate type of content marketing.
Although these two marketing fields are technically different, many businesses are using a combination of content marketing and social media marketing to achieve optimized results. While content marketing refers to digital assets that can be used anywhere online, such as text, graphics, and videos, social media marketing is limited to platforms like Facebook or Instagram.
Here are some suggested KPIs for marketing content:
- Revenue: sales, subscriptions, downloads.
- Leads: newsletter subscriptions, form submission, inquiry email, conversion rate.
- Brand awareness: website traffic, search volume, page views
- Engagement: social cues such as Likes, Shares, retweets, blog comments.
- Loyalty: subscriptions and unsubscriptions to the newsletter, time remaining on a page, bounce rate.
- Ranking: SEO performance, domain authority, mentions on social media, inbound links
The cost of content marketing typically consists of research, content strategy, content creation, and content distribution. The average small-to-midsized business (SMB) spends $2000-$10,000 for content marketing each month. Although the cost is high, it is also affordable compared to traditional marketing channels and provides a greater return on your marketing investment.
We recommend dedicating 25-30% of your company's marketing budget to content marketing.
With a solid content marketing strategy, you can expect to see the result of content marketing in 6-9 months. However, you may be able to see faster results if you can increase content publishing frequency without compromising the quality.
A retainer is a long-term agreement between client and service provider to work together for a period of time, at a set monthly rate. The retainer model allows us to focus our time on each client. For clients, you get the advantage of working with someone who already understands your brand. You have priority access to the agency's time while still giving you more flexibility compared to hiring in-house employees.
A retainer service usually consists of
- Kickoff call for goal setting
- Documented strategy for 6 months
- 4~8 dedicated team members for content, design, and more depending on the scope of work.
- Weekly asset deliverables based on your strategy
- Weekly or bi-weekly check-ins
- Monthly ROI reporting
Plant your content today
starting from $5,000/month