9 Tips to Design a Better Pitch Deck


  1. Simplify your brand
  2. Add charts
  3. Use icons
  4. Use the XY Graph
  5. Use tile layouts
  6. Show timeline
  7. Represent with keywords
  8. Attach your profile picture
  9. Use various images



Most pitch decks are full of facts and figures about a business strategy or concept. However, the pitch deck must be able to effectively convey information by appropriately utilizing various design elements so that it can be reviewed at a glance. So what should we do?

First, let's think about the purpose of the pitch deck. The pitch deck should be able to grab the attention of investors and entice them to join the meeting. A dull pitch deck made of just text won't attract investors' attention. That's why it's so important to use design elements to communicate your message more creatively.

A pitch deck is an overview of your business and should be able to show your market suitability and business potential. Highlight the most relevant and important numbers and keywords to keep information to a minimum and to effectively communicate statistics and figures and messages. Additional design elements can be used to convey a lot of information faster.


1. Simplify your Brand

In general, in the early stages of a startup, it is difficult to achieve perfect branding because there are not enough funds. Therefore, it is of utmost importance to communicate its characteristics in the early stages.

If you don't have an official branding fully finished yet, simplify. Choose 2-3 colors to express your brand. Brand colors can convey meaning and message well enough without text, and they also influence how investors perceive or interpret a brand's personality.

image4-Jan-18-2023-08-06-53-7120-AMOTION Pitch Deck

For example, red symbolizes strength and confidence, because it feels energetic and lively. So OTION, a new mobile technology platform for personal trainers, used red for the pitch deck.


2. Add Charts

People don't spend time looking for the most relevant and important information, you need to make sure that a lot of information is at a glance. A chart or graph makes it easier to understand key figures or data.


A pie chart makes it easy to represent a target market percentage or distribution of spending. And you can use bright colors for the areas you want to emphasize. Alternatively, you can color in just the statistic you want to highlight and place the number in the middle of the pie chart.


3. Use Icons

Icons serve two purposes: to add personality to your pitch deck and to convey information quickly without words. Icons make it simple to indicate key content and categories and classifications. You can also include specific icons in your brand identity. If you're on a tight budget, it's okay to use the free icons you can find on the internet.


4. Use the XY Graph

Competitive analysis is a way for potential investors to understand whether a new business is a good fit for the existing market environment. The goal of competitive analysis is to show that you can have an advantage over your competitors. This is especially useful if your business is related to a new field and you need more explanations from people.

The XY graph assigns different properties to the X and Y axes depending on the product and market and places potential competitor logos according to these properties. Of course, The goal is to show that your service is superior to your competitors based on two metrics. At this time, it is important to note that both ends of one axis must be contrasted.image2-Jan-18-2023-08-06-53-6431-AMimage source

5. Use Tile Layouts

You can use a tile layout to divide your content into sections to make it easier to summarize. Simply divide a page into 6-10 sections, separate tiles by alternating borders or colors, and display a brief summary and icon in each section.


6. Show Timeline

Timelines are a visual way to show project progress, milestones, expenses, and rollouts. It basically plans and timelines what your business will do over the next 12 months. This method makes it easy to present dense content. The timeline can be two or three sections listing key milestones, so no detailed description is necessary.


7. Represent with Keywords

Keywords or word clouds are a way to visually represent market trends. Among the many words related to market trends, the most prominent are easy to understand for the reader. It can be represented in a variety of formats such as Tetris layouts, word layouts in circles, and more.


8. Attach your Profile Picture

The ultimate purpose of Pitch Deck is to introduce business ideas to potential investors and increase their interest. Investors are also interested in information about the founders as well as the team members who work with them. In many cases, the majority of investors are interested in the company purely because of the company's team members, so photos that show the team's mood and enthusiasm are also important.

Introduce the founder and team with a professional profile picture. Also, attach relevant information about each team member, including their experiences, motivations for starting the business, short- and long-term roles, tasks and responsibilities.


9. Use Various Images

By using various images, you can not only show your brand personality more clearly but also make your pitch deck more attractive. You can also use images to improve readability by separating sections to fit your design. Use an image that best reflects your business. It helps convey the main message without any extra content.


When creating a pitch deck, you need to consider various aspects from the content as well as design. Therefore, with the help of a consultant, you can quickly and easily create a pitch deck that attracts attention. 

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